Marketing

Is there ever a case for “Regular”?

Would you call your brand regular? I hope not, but apparently Philadelphia Cream Cheese doesn’t mind.
A few nights ago we discovered we were out of cream cheese and since a run to Whole Foods was not in our immediate future, my wife had me go to the local grocery store and pick some up.
After [...]


Don’t Hide The Magic

On weekends we often end up at one of the local childrens museum since the kids love it. As it should be, these places focus on engaging and teaching while keeping the fun intact.
This particular exhibit is a steering mechanism that turns the pole (and everything attached to the pole) whenever the wheel is turned. [...]