Here is a post from @jowyang talking about his approach to web strategy. It is a nice visual representation of what needs to be included for a campaign to be successful. He points out that whatever tasks you cannot perform yourself - you need to learn to delegate. Obvious point, but a good reminder.
The Three Shperes Of Web Strategy

I have seen a growing number of “Twitter for Business” type posts lately and here is another.

He basically points out most of the things any frequent twitter user would know, but sometimes it is nice to get a well laid out list in front of you.

He also points to a number of other twitter for business articles at the bottom of the page, so you can get your twitter fill all in one setting.

I particularly like the one about using twitter as an ad hoc focus group. Its OK to ask “How am I doing?” once in a while.

http://blog.thelettertwo.com/2008/10/09/my-experience-with-twitter-a-collaboration-of-tips/