Is there ever a case for “Regular”?
Would you call your brand regular? I hope not, but apparently Philadelphia Cream Cheese doesn’t mind.
A few nights ago we discovered we were out of cream cheese and since a run to Whole Foods was not in our immediate future, my wife had me go to the local grocery store and pick some up.
After I brought it home, I discovered that even though the label said regular, it was actually an oniony, chivey flavor that no one could eat except me.
I found issue with this on a few levels.
1) On a design level, why hide the flavor and pretty onion pictures on the side of the label?
2) What is regular? Apparently not the flavor. I guess it refers to the low-fat versus non low-fat version? If that is the case, I am pretty sure when Philadelphia started making cream cheese, there was no low-fat version. This means at some point they changed “regular” to refer to calorie content and not flavor.
3) On a bigger level, why would anyone want to make something that is regular? If it is the version that has been around the longest and that is what people know you for, how about “original” instead?
I don’t think I would ever make something and call it regular.
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