Here is a post from @jowyang talking about his approach to web strategy. It is a nice visual representation of what needs to be included for a campaign to be successful. He points out that whatever tasks you cannot perform yourself - you need to learn to delegate. Obvious point, but a good reminder.
The Three Shperes Of Web Strategy
Matt Kern dot com All Things Social Commerce
Welcome to Matt Kern dot com!
Matt Kern is the Audio Director at Incredible Technologies in Arlington Heights (you know - the Golden Tee company), Illinois. For 13 plus years Matt has been making audio for video games and other types of media. his work and audio blog can be found at SonicVille.net.
He is now focusing his efforts on Web Marketing and Media and and its relatation to Social Commerce.
Matt Kern is also an accomplished PHP/MySQL programmer and web developer.
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